Improve Repair Quality & Customer Loyalty
Mitchell provides automobile manufacturers with a turnkey, metrics-driven approach to OEM collision repair network certification that is designed to enhance vehicle owner satisfaction and support proper, safe collision repairs. Our data insights can also help you accelerate the adoption of genuine parts.
OEM-Certified Collision Repair Network Management
We are focused on delivering innovative technologies, services and programs that help drive exceptional repair outcomes. As the administrator of your OEM network, Mitchell can assist you in:
Promoting proper and safe repairs
Encouraging OEM parts usage
Strengthening brand loyalty
Increasing consumer access
Achieving shop growth goals
Monitoring collision facility performance
Backed by eight decades of auto industry expertise and used by leading North American vehicle manufacturers, our turnkey OEM network solution features:
- Configurable, online application and reviewer portal for enrollment
- Development and refinement of shop tool, equipment and training requirements
- Documentation and category-level access to repair procedures
- Tracking of repair quality and performance
- Support for Mitchell Cloud Estimating and all major estimating systems
- Open parts portal that encourages OEM parts usage
- Proprietary database of vehicle and repair information
Our experienced team will manage all aspects of your OEM-certified collision repair network—from planning and development to market launch, customer support and KPI measurement.
Mitchell-Administered Collision Repair Programs
Dealerships, multi-site operators (MSOs) and independent collision repair facilities interested in new business opportunities can take advantage of OEM network certification by joining a Mitchell-administered program.
GM Canada
Support the safe repair of Chevrolet, Buick, GMC, Cadillac and BrightDrop vehicles in Canada.
Mazda U.S.
Return U.S. Mazda automobiles to the road properly and efficiently after a collision.
Parts Usage Analytics and Reporting
Mitchell provides vehicle manufacturers with actionable information designed to increase OEM parts adoption and market share including:
Market Penetration Analytics
Track genuine parts usage across the car parc
Competitive Intelligence
Identify where aftermarket alternatives are gaining ground
Price Sensitivity Analyses
Provide part price gap analysis
Regional Market Visualization
Map geographical utilization trends
In addition, we can help your organization with:
Conquest Opportunity Identification
Determine which high-value parts categories to target
Program Effectiveness Measurement
Quantify the ROI on parts programs and incentives
Certification Impact Analyses
Track network influence on genuine parts adoption
Parts Pricing Optimization
Leverage market data to fine-tune pricing strategies