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3 Tips for Developing Voice of Customer Programs

—April 15, 2013
3 Tips for Developing Voice of Customer Programs

By Vidya Dinamani, Vice President of Product Management & Marketing,
Auto Casualty Solutions, Mitchell

There is a lot of buzz about Voice of Customer (VOC) programs these days. Many VOC programs focus around existing products and services and serve to drive higher customer satisfaction. The most popular VOC programs talk about capturing customer data/feedback to create closed loop systems where open issues/concerns are prioritized based on customer needs and expectations.

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