Blogs

Why Does Your Auto Body or Repair Shop Need A Purpose Statement?

Because it is critical to your company's success...a Purpose Statement establishes guidelines for people to follow in an effort to achieve loftier, longer-term goals and objectives.  It provides people in your company reasons WHY they are doing what they do!

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Posted in: Blogs, Collision Repair Management

Who Matters and Who Doesn't - Determining Your Ideal Customer

One of the first steps in creating your auto body and repair shop's marketing strategy is to determine who/what target market you are going to focus on. In the case of auto body shops there are typically 5-6 different "customers", not all of them are ideal.

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Posted in: Blogs, Collision Repair Management

Is Your Shop Better, Different or More Unique Than Your Competition?

There are more than 35,000 auto body shops and 100,000 auto repair businesses registered in North America. What makes your shop different than the rest?

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Posted in: Blogs, Collision Repair Management

6 Ways Auto Body and Repair Shops Can Get More and Better On-Line Reviews

Pay attention to the reviews you already have: It may sound obvious, but you can't generate good reviews (at least not legally) unless you have happy customers to write them. No amount of asking for user reviews or soliciting feedback will help compensate for a bad first impression. Start by making sure to resolve any issues that particularly bother your customers if you possibly can.

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Posted in: Blogs, Collision Repair Management

The Mitchell (m)otorheads

Did you know that Mitchell has a race car team called the (m)otorheads? And that they race for the Leukemia & Lymphoma Society (LLS)? Here's some information about them, and how you can support LLS as well!

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Posted in: Blogs, Collision Repair Management

Customer Notification RE: OpenSSL Heartbleed Notification

Recently the United States Computer Emergency Readiness Team (US-CERT) announced that many secure sites, like your bank or email provider, have a vulnerability that make them open to remote attack by hackers. This means that sensitive customer data like login information and passwords, previously thought to be secure, may be not be on all secure sites.

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Posted in: Blogs, Collision Repair Management

Improving Rental Vehicle Experience in Collision Repair Process

Having a good rental car experience has become an expectation from customers getting their vehicles repaired. Industry trends show that more rental vehicles are being used and for longer periods of time than ever before.

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Posted in: Blogs, Collision Repair Management

Your Online Brand Equity Matters

In today’s digital age, with millions of people receiving their information from social media sites, the perception of your brand online is a significant asset to your business. It is how the majority of your customers will come to find and create an image of you. Consumers seek to engage with businesses more actively – seeking a conversation rather than being told what to buy.

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Posted in: Blogs, Collision Repair Management

Email Marketing: Turn Scanning Into Reading

Believe it or not, people still read marketing emails these days – they-just-read'em-a-lot-faster. More like ‘scanning’ than reading. They look for the highlights, the TEXT that stands out (even by putting text in parenthesis). There you go – three examples for you just in the previous sentence.

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Posted in: Blogs, Collision Repair Management

Help Change the Future of our Industry

One of the issues plaguing the repair industry today is the fact that the average age within the industry is 40 years old, and younger generations just aren’t entering the industry in great enough numbers to balance it out.

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Posted in: Blogs, Collision Repair Management

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