Blogs

Technology’s Impact on the Auto Repair Process, Interview with Mitchell's Greg Horn

Modern cars, even the lowest-priced entry-level models, are technological marvels that combine space-age materials, sophisticated computing capabilities and awe-inspiring safety features -- many that function without driver input. But as our vehicles have become more complex, so too have the processes for repairing them.

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Posted in: Blogs, Collision Repair Management

4 Reasons Why Online Reviews are Important to Auto Body Shops

Pop Quiz: What percentage of customers say that their buying decisions are influenced by online reviews? 60%? 70%? Try 90%.

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Posted in: Blogs, Collision Repair Management

Want to Increase Shop Efficiency and Customer Satisfaction? Mobile Apps are the Answer

Do you know anybody who doesn’t have a smartphone? Me neither. But just to set the record straight, here’s the hard data:

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Posted in: Blogs, Collision Repair Management

10 Digital Marketing Actions That Will Help Drive Customers to Your Auto Body Shop

Virtually every auto body and repair shop owner I meet wants more cars to repair. In today's web-, social media- and mobile-enabled world, shops need to make sure today's digital consumers, "Generation C", find their online lobbies to ensure they'll actually show up at the shop's physical lobby to have their car repaired.

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Posted in: Blogs, Collision Repair Management

Auto Repair Estimating Software: The Most Important Tool in Your Shop

Read any good OEM and aftermarket updates lately? Staying on top of paint codes? Up to speed on recycled parts? Know how long it takes to repair the rear end of a 2000 Isuzu Trooper? Even if you are the best-informed collision repair estimator in the world, odds are the rest of the folks in your shop fall a little short of perfection. 

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Posted in: Blogs, Collision Repair Management

Ford Sets Q4/14 Launch for New Aluminum Frame F-150

The launch of the new Ford F-150 is scheduled for Q4 2014, rather than the traditional August release date. Eventually, the new F-150 will be produced in two plants; but initially, one plant will be converted to the new platform and the other existing truck plant will continue to produce the steel F-150 as a value edition for fleets.

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Posted in: Blogs, Collision Repair Management

Three Reasons Why You Should Use Social Media to Market Your Auto Repair Shop

Ten years ago most of us had never heard the term “social media” let alone thought of using it as a marketing channel. Today social media is an integral part of many people’s daily lives -- and many of those people are your customers and prospects.

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Posted in: Blogs, Collision Repair Management

What and Why is Sales and Marketing Automation Important to Auto Body Shops?

Today, the most widely used online sales and marketing tool being used by auto body and repair shops today is a company website. A few shops are also using social media, email, text, search advertising and mobile apps as well.

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Posted in: Blogs, Collision Repair Management

3 Customer Focused Ways to Increase Your Shop's Sales By $50,000 in 2014

How do you plan to increase your shop's sales next year? In this email I am going to show you how a shop with $1.5 million in annual sales can increase its sales by $50,000 in 2014.

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Posted in: Blogs, Collision Repair Management

What's Your Company Story?

Every company has a story. Some started from humble beginnings to become something great. Others were forged in tough competition and reached massive scale only through the vision and creativity of a charismatic leader. Some beloved brands even got their start in organized crime.

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Posted in: Blogs, Collision Repair Management

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