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Blogs

Customer loyalty and your bottom line

Everybody wants loyal customers.  Repeat business, peer recommendations and glowing online reviews are just a few ways happy, loyal customers can have a positive effect on your bottom line. Few businesses can maintain long-term success by consistently underwhelming their customers with subpar experience or service. You need to get them to ‘happy’, so that loyalty will follow.

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Posted in: Blogs, Collision Repair Management

Attend Trade Shows? Why?

Exhibitions and trade shows – maybe they’re not as popular as they once were, but the shows that are still thriving give customers the opportunity to interact with companies they buy from.

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Posted in: Blogs, Collision Repair Management

Do You Know What People Are Saying About You?

As the internet continues to evolve, so has the way information and opinions are shared. Social media has gone from a buzzword to a widespread form of influential communication.

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Posted in: Blogs, Collision Repair Management

Tips to improve your Mitchell Estimating Performance
I’m confident most of you reading this blog have at one time or another installed Mitchell Estimating in your repair shop. Did you know that when we install Mitchell Estimating for you, there are a few things we specifically look for that ultimately improve the performance of Mitchell Estimating on your computer?
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Posted in: Blogs, Collision Repair Management

Reduce Your Paint Cycle Time!

In the collision repair industry, cycle time is a leading key performance indicator (KPI) for both body shops and insurance carriers. Though there isn’t a standard measure of cycle time, most people consider “keys to keys” (customer drop-off to return of vehicle) as the definition of a cycle. Reducing cycle time on a job has many obvious benefits: insurance companies want to control their rental car and loss of use expense, while shops want to get jobs done as quickly as possible so they can work on more cars and have satisfied customers. 

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Posted in: Blogs, Collision Repair Management

Is your shop prepared to repair hybrid and electric vehicles?

This blog article comes to you from Mitchell’s product manager for RepairCenter TechAdvisor, Sharon Wong.

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Posted in: Blogs, Collision Repair Management

A New Twist on Claims Outsourcing

Outsourcing has been a part of the insurance industry for about a decade. When people in claims hear the word it conjures up images of overseas call centers and image scanning.

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Posted in: Blogs, Collision Claims Management, Collision Repair Management

Measuring content marketing through the lens of the Sales funnel

We have heard over and over at industry conferences like Search Engine Strategies, that content marketing is probably one of the single most important aspects of marketing nowadays.

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Posted in: Blogs, Collision Repair Management

Social Media for Body Shops

Did you know that social media has become the new place for “word of mouth”? Did you know that more people are reached online than in person?

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Posted in: Blogs, Collision Repair Management

Inflationary Trends of Parts Prices Over 10 Years
Mitchell has compiled a 10-year-long industry review of inflationary trends in parts prices and its impact on severity. For this 2003 – 2012 review, we selected the 20 most frequently-replaced collision parts and performed some significant number crunching. Read More

Posted in: Blogs, Collision Repair Management

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